Design a site like this with
Get started

Which Two Factors For Success Within an Industry Are Most Advantageous to Startup Companies

In my years of starting and running startups, I have found that there are two factors that make a startup company succeed in an industry. These are the business model and customer understanding.

Understanding the customer

As a startup company, understanding the customer is one of the more important tasks you will have to undertake. To keep your customers happy and engaged, you’ll want to know who they are, what they value most, and most importantly, how to make them buy from you. The requisite research will also give you a gander at the competition. With this information, you’ll be on the path to success in no time. Having a firm grasp of what your customers want will enable you to craft better marketing campaigns, more effective product and service offerings, and a more positive overall company culture. In turn, you’ll be more able to retain and motivate your staff and stay a step ahead of the competition.

This is also the reason why you’ll want to take advantage of the best customer service available in your industry. Having an army of happy customer advocates will ensure that any new products and services you introduce are met with a warm welcome. Moreover, it will help you keep a lid on costs while you grow.


The timing and success of a startup is an important topic of discussion. One of the key questions for potential investors is what factors are most likely to help a company succeed. These may include the type of company, the market, or the team behind it. However, there is no hard and fast rule for choosing a startup.

A recent study of 200 startups concluded that the timing and success of a startup was the most important factor in 42 percent of the cases. This statistic is impressive, considering there are no set rules and most startups have no set plan.

The best way to select a startup is to look for an organic growth path. Getting funding early in the game can be beneficial to a startup. This allows the company to grow over a few years before deciding on a business model. It also gives the startup the necessary time to prove itself before launching to the masses.

Barriers to entry

A barrier to entry is a legal or technological force that limits the number of companies that can enter a certain market. These barriers can be created by the government, by other firms or by natural phenomena. The effect of these barriers is to limit competition and thus, protect the profits of existing firms.

Companies entering a new industry need to make sure that they are able to gain a competitive advantage. This can be accomplished by applying modern technology to the market and creating a niche.

Some industries have very high start up costs. In order to achieve profitability, a startup needs to produce a large volume of products. If a company is not prepared for the costs, it will be hard to compete with the large firms.

Some of the most common sectors for startups are Professional, Scientific and Technical Services, Retail Trade, Oil and Gas, and Construction. While these sectors have low entry barriers, it is not uncommon for these firms to face substantial start up costs.

Business model

A business model is an important tool in determining the success of a startup company. It identifies the resources and capabilities required to deliver value to customers. The model also illustrates the internal and external processes needed to create a profitable revenue stream from sales.

Business models have been used by hundreds of thousands of people. While many have used them successfully, many others have failed. Typically, successful businesses start with a customer and tweak their business models to meet the needs of their audience.

Several large organizations have adopted a business model approach to rethink how they serve their customers. These firms have created new ways to launch new ventures, introduced new metrics and systems, and recognized unmet consumer needs in emerging markets.

As competition becomes fiercer and more unpredictable, new low-cost rivals are emerging. They are redistributing profits, reshaping industries, and threatening incumbents. In the process, they are redefining the rules of value creation.

In order to succeed, startups must have a unique and effective business model. The key to success is flexibility. Startups must not be stifled by the traditional rules of the industry.


Published by

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: